Hoka

Hoka One One (stylized as HOKA) is a sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and has been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized outsoles, dubbed “maximalist” shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.

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